Brand Manager

Job Description

<h3>Job Description</h3><p>Job Description<p><strong>Brand Manager - Lifestyle & Beverage Category<br /></strong><br /> Are you a creative marketing leader with a passion for building brands people love? Our client, a growing consumer goods company based in the Canadian Rockies, is looking for a <strong>Brand Manager</strong> to lead their marketing department and drive the next stage of growth for their portfolio.<br /> This is a unique opportunity to combine strategic brand leadership with hands-on execution in a dynamic, entrepreneurial environment. The company has a strong presence across Western Canada, offering a diverse lineup of premium products that have earned a loyal following.<br><br><strong>Some of What You&#39;ll Do:</strong><br /><ul><li>Lead all marketing and branding initiatives from concept to execution</li><li>Oversee packaging design from artwork through to final production</li><li>Manage and mentor a small marketing team</li><li>Ensure brand consistency across all channels—digital, retail, and partnerships</li><li>Oversee content creation, social media strategy, and website updates</li><li>Support product launches, sales conferences, and key account initiatives</li><li>Manage PR, communications, and provincial listings for new products</li><li>Lead the full brand strategy for a well-established but fast-growing business</li><li>Work with an innovative portfolio of products that resonate with a passionate customer base</li><li>Build a collaborative, close-knit team with a strong sense of community and foster the brand presence</li><li>Liaise with packaging and branding agencies</li></ul><strong>You Should Have the Following in Your Background to Apply:</strong><br /><ul><li>3+ years of progressive marketing experience, ideally in CPG, beverage, or lifestyle brands</li><li>2+ years of leadership experience, with proven ability to mentor and grow a team</li><li>Experience managing social media platforms, e-commerce sites, and scheduling tools</li><li>Knowledge of SEO, targeted marketing, and CRM/email platforms (Mailchimp or similar)</li><li>Excellent communication skills, with an eye for detail and creative storytelling</li><li>A passion for consumer brands—experience in craft beverage or related industries a plus</li></ul><strong>What&#39;s in it for you?</strong><br /><ul><li>Opportunity to live and work where you play!</li><li>Salary between $80-$85k plus performance bonuses, lifestyle benefits and housing allowances</li></ul> If you&#39;re a brand-builder who thrives at the intersection of strategy and creativity—and you&#39;re excited about leading marketing for a lifestyle-driven CPG company—we&#39;d love to hear from you. MacDonald Search Group works with our clients to build high performing teams. All applications are considered.</p></p>