Manager, PPC & Paid Media (iGaming)

Job Description

<p><h3>Senior Manager, PPC & Paid Media (iGaming)</h3>
<p>Location: Vaughan, in-office<br/>Department: Performance Marketing<br/>Employment Type: Full-Time</p>
<p>We are seeking an experienced and strategic <b>Head of PPC</b> to lead our paid media efforts across multiple iGaming brands. This role is responsible for developing and executing a high‑impact PPC strategy across Search, Display, Mobile, Video, Social Media, and Programmatic channels, with a strong focus on acquiring quality players in both regulated and pre‑regulated markets.</p>
<p>The ideal candidate brings deep expertise in performance marketing within the iGaming sector, a data‑driven mindset, and a proven track record of managing large budgets while achieving strong ROI. You will lead a growing PPC team and collaborate closely with Marketing, Data, Product, Creative, CRM, and Compliance to deliver sustained acquisition performance.</p>
<h3>Key Responsibilities</h3>
<ul>
<li>Develop and execute the global PPC strategy across regulated and pre‑regulated iGaming markets.</li>
<li>Lead, mentor, and expand a high‑performing PPC team, providing clear goals, guidance, and support.</li>
<li>Manage and optimize acquisition campaigns across Google Ads, Bing, Apple Search Ads, social media platforms (Facebook, Instagram, TikTok, Twitter/X, LinkedIn), programmatic DSPs, YouTube, and other paid channels.</li>
<li>Drive growth through effective targeting, bidding strategies, automation, and continuous A/B testing.</li>
<li>Optimize campaigns toward core iGaming KPIs including FTDs, CPFTD, ROAS, LTV, and long‑term player value.</li>
<li>Ensure full compliance with advertising regulations across all jurisdictions.</li>
<li>Collaborate with Data & BI teams to ensure accurate tracking, attribution, and reporting across registration, deposit, activation, and retention stages.</li>
<li>Produce regular performance reports with actionable insights, trends, and forecasts for senior leadership.</li>
<li>Identify and evaluate new paid channels, traffic sources, and technologies to support acquisition growth.</li>
<li>Manage relationships with external agencies, networks, and technology partners.</li>
<li>Stay up to date on industry trends, regulatory changes, and platform policy updates relevant to iGaming.</li>
</ul>
<h3>Requirements</h3>
<ul>
<li>5–8+ years of PPC experience with a minimum of 3 years in iGaming, sportsbook, casino, or similar high‑velocity digital industries.</li>
<li>Proven experience managing multi‑million‑dollar budgets and delivering strong acquisition ROI.</li>
<li>Advanced hands‑on experience with Google Ads, Google Analytics, GTM, programmatic DSPs, and social media advertising platforms (Facebook Ads Manager, TikTok Ads, Twitter/X Ads, etc.).</li>
<li>Strong understanding of iGaming acquisition metrics: FTD, CPA, CPFTD, ARPU, LTV, retention, and player funnels.</li>
<li>Experience operating across multiple markets, including regulated and pre‑regulated environments.</li>
<li>Strong analytical skills with the ability to interpret complex data and provide meaningful recommendations.</li>
<li>Excellent communication, leadership, and stakeholder management skills.</li>
<li>Experience with MMPs (AppsFlyer, Adjust). (Preferred)</li>
<li>Familiarity with regulatory requirements for iGaming advertising across various jurisdictions. (Preferred)</li>
<li>Understanding of BI tools (Looker, Tableau, PowerBI) and/or SQL. (Preferred)</li>
<li>Experience collaborating with creative teams on landing page optimization and funnel improvements. (Preferred)</li>
</ul>
<h3>Benefits</h3>
<ul>
<li>Competitive compensation package</li>
<li>Performance‑based bonuses</li>
<li>Comprehensive benefits (health, dental, etc.)</li>
<li>Opportunities for professional development and advancement</li>
<li>A fast‑paced, innovative environment within a rapidly growing iGaming organization</li>
<li>Flexible location options (remote/hybrid depending on region)</li>
</ul></p>
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