Performance Marketing Manager

Job Description

Job Description

Job Description

On-Target Earnings: $80,000 - $90,000

Location: Kelowna, BC (In-Studio)

Benefits: Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success