Job Description
Job Description
Job Description
“What makes JETNET special is how closely we work across teams. Product Marketing won’t be sitting on the sidelines here, you’ll be in the middle of the action, shaping how our products show up in the world and how our customers experience real value.”
— Greg Kimball, Chief Product Officer
Position Summary
The Product Marketing Manager is a strategic, cross-functional role responsible for bringing JETNET’s products to life in the market. Sitting at the intersection of Product, Marketing, and Sales, this role translates complex product capabilities into clear, compelling customer value. You’ll own product positioning and messaging, lead go-to-market launches, enable revenue teams, and ensure our offerings are understood, adopted, and differentiated in a competitive aviation data landscape.
This is a highly visible role with a direct impact on revenue growth, product adoption, and customer success.
Key Responsibilities
- Develop and maintain clear product positioning, value propositions, and messaging frameworks
- Translate technical product features into customer-centric benefits, use cases, and narratives
- Lead end-to-end go-to-market planning for new products, features, and enhancements
- Coordinate cross-functional launch execution across Product, Marketing, Sales, and Customer Service
- Create and maintain sales enablement assets including pitch decks, product briefs, FAQs, competitive battlecards, and demo narratives
- Deliver ongoing sales training and enablement to drive confidence, adoption, and win rates
- Conduct market and competitive research to inform positioning, messaging, and strategy
- Gather customer insights to identify adoption, retention, upsell, and cross-sell opportunities
- Support customer advocacy initiatives such as case studies, testimonials, and references
What We’re Looking For
- 3–5 years of experience in product marketing, product management, or a related role
- Strong storytelling skills with the ability to simplify complex products into clear value
- Proven experience leading product launches and go-to-market initiatives
- Comfort partnering cross-functionally with Product, Sales, and Marketing teams
- Analytical mindset with curiosity about customer needs, markets, and competitors
- Experience creating sales enablement materials and delivering training
- Excellent written and verbal communication skills
- Highly organized, proactive, and comfortable managing multiple initiatives at once
Location
- This is a remote role open to applicants based in Canada with current legal authorization to work in Canada.
- Strong preference for candidates based in Ontario and Alberta
Starting Compensation Range
$100,000 - $120,000 CAD annually
Why Join Us?
At JETNET, you’ll be part of an innovative company that stands at the forefront of aviation data solutions with a sterling reputation in the industry. You’ll work alongside smart, collaborative teammates who care deeply about the impact of their work—and have fun doing it.
Benefits That Support Your Well-Being
Remote Work Flexibility: Enjoy a balanced work-life arrangement with remote flexibility, empowering you to deliver your best work from home.
Comprehensive Paid Time Off: We understand the value of rest and recharge, so we offer competitive PTO to support a healthy work-life balance.
Comprehensive Benefits Coverage: With health, dental, and vision benefits, we prioritize your well-being so you can focus on making an impact.
Ready to take flight with us? Apply today and become a part of the JETNET Team!