Sales Development Representative

Job Description

Sales Development Representative (SDR) The Spiral Agency | Toronto (Hybrid) At Spiral, we don’t just build software — we build revenue systems that transform how logistics companies grow. Winbox® — our outbound automation SaaS — converts outbound messaging into booked meetings, booked meetings into revenue, and revenue into predictable growth. Our mission: Become the dominant outbound engagement platform in logistics , replacing manual prospecting with intelligent, repeatable, scalable pipeline creation. We’re hiring a Sales Development Representative (SDR) who can book qualified meetings through inbound follow-up, outbound prospecting, and reactivation campaigns — and help our users succeed by setting up high-performing B2B LinkedIn campaigns and creating targeted prospect lists through scraping and data enrichment. If you thrive in outbound, live by your metrics, and want to support both internal revenue and user success — read on. What You’ll Own Inbound Lead Conversion • Engage & qualify warm inbound leads • Follow up via LinkedIn, email, phone, SMS • Conduct light discovery & book meetings • Maintain fast response times Outbound Prospecting • Execute LinkedIn email outreach to freight brokers, carriers, 3PLs, and warehousing companies • Personalize messaging and run multi-touch cadences • Reactivate old leads & past opportunities B2B LinkedIn Campaign Setup (User Spotlight) • Create high-performing LinkedIn outbound campaigns for Winbox users • Build multi-step connection message sequences • Set targeting logic, outreach flows, and ICP-specific messaging • Monitor performance and optimize based on reply & engagement rates Prospect List Building & Scraping (User Spotlight) • Build targeted lists using Clay, Apollo, ZoomInfo, scraping tools, etc. • Enrich, validate, and segment data for precision targeting • Match user goals with the correct ICPs and buyer profiles Pipeline Qualification & Handoff • Qualify prospects based on fit and urgency • Book meetings for the Account Executive / founder • Log notes & maintain high CRM hygiene Tools & Metrics • Work hands-on with Expandi, Aimfox, Instantly, Smartlead, Dripify, Clay, Apollo • Track KPIs: booked meetings, response rates, contact rates, show rates You’re not just booking meetings — you’re building the outbound foundation for Spiral and Winbox users. Requirements • 1–3 years SDR / Prospecting / Outbound Lead Gen experience • Proven ability to book meetings across inbound outbound • Experience setting up LinkedIn outbound campaigns (MUST) • Experience scraping & building targeted prospect lists (MUST) • Comfortable with outbound tools (Expandi, Instantly, Smartlead, Aimfox, etc.) • Strong communication — sharp, concise, professional • Organized, consistent, and metrics-driven • Logistics experience helpful but not required This role requires someone who owns their metrics and executes reliably. Success Metrics • Weekly/monthly booked meetings • Qualified conversation rates • Positive reply & contact rates • Performance of LinkedIn campaigns built for users • Accuracy & quality of prospect lists • CRM hygiene & follow-up consistency Pipeline must be visible → measurable → predictable. Schedule Full-time, flexible schedule. 9AM EST – 5PM EST Location Hybrid (GTA-based required) WFH Co-working Space in Downtown Toronto Compensation $55,000–$65,000 base salary Additional retention-based incentives tied to long-term outbound performance. Benefits Flexible PTO & company-wide holidays Health coverage Access to premium training, masterminds & certifications Opportunity to work with leading logistics SaaS brands Performance > hours. Output > presence. The Spiral Agency Core Values 1. Ownership with Humility We take initiative and move projects forward—not because we have all of the answers, but because we are committed to finding them. We improve what we touch, own outcomes fully, and build alongside the team — not above it. 2. Relentless Curiosity We never stop asking why. We experiment, test, and break things to rebuild them better. Innovation isn’t a buzzword here — it’s a habit. 3. Integrity in Action We say what we mean and do what we say. We hold ourselves and our peers accountable to a higher standard — even when no one’s watching. Why This Role Matters You’re joining at a scaling moment — not maintenance mode. You will influence lead flow, outbound quality, and user success. You will directly shape the pipeline engine behind Winbox. If you want a role where your output is seen, felt, and valued every week — this is it.